Course Description
Internet Marketing
| Course Number | 0105-440 |
| Description | The course examines the impact of the Internet on traditional marketing and the new form of marketing. It explores the impact of the Internet on marketing strategy and tactics. It explicitly considers using the Internet to increase the value delivered to customers and improve a firm's competitiveness. (0105-363, junior status) Credit 4 |
| Prerequisites | 0105-363 or equivalent |