Course Description
Marketing on Internet
| Course Number | 0105-772 |
| Description | This course examines the impact that the Internet has on traditional and contemporary business-to-consumer marketing activities. It explores these implications in both strategic and tactical terms to enhance organizations' levels of competitiveness. The course identifies the use of the Internet in enhancing value for consumers and considers the leverage of: the latest technologies, trends, e culture and innovation through the medium of the Internet. (0105-761) Credit 4 |
| Prerequisites | (no prerequisites are available) |